DailySupples
personalized nutrition
Overview
More people are prioritizing their health and looking to maintain it with supplements. However, too many choices can be overwhelming, and managing schedules, portability, and expiration dates is often challenging. This project develops personalized nutrition solutions tailored to individual needs—simplifying how people choose and use supplements effectively.
Deliverables
Landing page · Responsive design · 50+ screens · Mobile & desktop versions · Logo · Design system · Package design · Documentation
01 Research
Insights
We found that many people buy whole bottles of supplements but often forget to take them as directed, leading to waste due to expiration. This stems from limited knowledge and the complexity of tracking multiple supplements.
Understand
the market
Competitor Analysis
There are several similar products in the market, and we are working to identify and find opportunities to enhance our product.
This competitor analysis highlights that Lemonbox, Care/of, and Vitable tailor their supplement offerings to specific markets with distinct challenges: Lemonbox is limited by its regional focus, Care/of by its higher prices, and Vitable by its restricted international reach.
Find our opportunities
We found that many people buy whole bottles of supplements but often forget to take them as directed, leading to waste due to expiration. This stems from limited knowledge and the complexity of tracking multiple supplements.
Brand Variety for Same Supplement
Offering different brands for the same supplement, allowing users to choose based on preference or price.
Family Management
Enabling users to buy supplements for themselves and manage subscriptions for family members from one account.
Local Pharmacy Pickup
Allowing users to order personalized supplement packs online and pick them up at a local pharmacy.
02 Define
Goal
Our goal is to develop a simplified solution using AI that enhances the experience of purchasing supplements not only for individuals but also for families. By integrating advanced features, we aim to streamline the process and make it easy to manage and buy personalized supplement packs.
Our approach
User Flow
The simplified new user flow for building a personalized supplement package begins with users answering a few questions to assess their dietary habits and health goals. Based on their responses, our AI algorithm suggests a tailored supplement regimen. Users can also build and manage packages for their family.
03 Design
Zero to one
10 Flows
50+ Screens
The mid-fidelity mockups focused on key components such as the landing page, product details, package summary, and profile management.
04 Test
What did they say
User Testing
During user testing, we found that most users did not understand why they needed to adjust usage and meals.
100%
Difficulty editing usage and meals
85%
Do not know what’s included in each meal
Design Decision
Our final design improves meal presentation by clearly showing what is included in each meal, minimizing default actions to reduce confusion when editing usage and meals.
Make it shine
10 Flows
50+ Screens
Define UI
We decided to use pink and light blue as the primary colour. The pink adds a warm, welcoming touch that is inviting and comforting, while the light blue provides a sense of calm and trustworthiness which aligns with our target users.
Hi Fi Web Designs
Hi Fi Mobile Designs
05 Outcome
We conducted testing again to evaluate the effectiveness of the enhanced feature.
100%
All testers expressed interest in purchasing a package for themselves and their families, appreciating the enhanced shopping flow.
90%
90% of testers could quickly build a pack and proceed to checkout, showing the effectiveness of the improved navigation and process.
Takeaways
As designers, it’s crucial to confidently voice our insights. Despite potential disagreements from stakeholders, we can use feedback and data to support our design decisions and demonstrate their effectiveness.
The primary goal in design should always be to solve user pain points effectively. By grounding our solutions in real user feedback and data, we ensure that our designs not only meet but exceed user expectations.