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Redesigned the Homei Living furniture e-commerce website by analyzing existing issues, conducting user interviews to identify pain points, and performing market research to uncover opportunities and define the new website's unique selling points.
Role
Product Designer
Platform
Responsive Web
Focus
Competitor Analysis · User Testing · User Research
Understand
the market
Conduct the competitor analysis to find out the unique selling point of our website.
Analysis
Current Issues
Analysis the current website to enhance the user experience to increase the converation rate.
User
Interview
I conducted user interview with 8 potential users to understand their furniture shopping experience and find out their pain points.
Define
Create a innovated shopping experience to enhance the engagement and increase the sales.
65%
Lack of motivation to complete the checkout process.
80%
Difficulty understanding the “Shop by Room” navigation.
100%
High expectations for product quality.
Checkout Enhancement
Broke down the lengthy checkout page into smaller, manageable steps to improve readability and simplify form completion.
After
Before
Product Detail
Enhancement
Redesigned the product detail page with a clear visual hierarchy and intuitive customization options to improve usability and drive user engagement.
After
Before
Test
We conducted testing again to evaluate the effectiveness of the enhanced feature.
100%
All testers expressed interest with the new home page and would like to discover furnitures.
90%
90% of testers tried the new features like shop by design, customize and view in the room.